WHY IS FULL COLOUR DIGITAL PRINTING RELEVANT TO ME?
If your business or organisation uses promotional merchandise, business gifts or signage, then full colour digital
printing is highly relevant. Not only can it deliver you a cost benefit, but most importantly complex logos identities or
campaign messages no longer have to be compromised and photorealistic images can now be employed through
your campaign.
ARTWORK SPECIFICATION FOR FULL COLOUR DIGITAL PRINTING
PHOTOGRAPHIC IMAGES:
When supplying us with your digital artwork we can print TIFF, Photoshop EPS,
PSD, High Resolution JPEG, and Photoshop PDF formats. Images should be at
least 300 dpi (dots per inch) minimum / 600 dpi (dots per inch) preferred image
resolution as the higher the resolution size of your original image (dots per inch)
the better the final printed results will be.
FONTS:
All fonts used within your artwork must be converted to outlines/paths (when
created within Adobe Illustrator) or fonts must be rasterised (when created in
Adobe Photoshop). Any issues/faults regarding the fonts may result in a delay to
your order dispatch date.
DIGITAL PRINTING ON COLOURED PRODUCTS:
To achieve full colour digital printing on to coloured products (such as a coloured mint card), a white base layer is
applied to the product before the full colour print. This is usually created from the vector artwork file supplied, and
will be done free of charge by our Artwork Team, If a vector artwork/base is not supplied, an additional charge may
be incurred, subject to sight of artwork. Generally the price for printing onto coloured products is more expensive
than printing onto white products, due to reduced print speeds.
COLOUR:
As our print process is CMYK, we recommend laying out documents in CMYK colours (we will also accept RGB
files, but may not be an exact colour match when converted to CMYK).
Pantone colours cannot be colour-matched with digital printing, all Pantone colours used will be converted to
CMYK process before printing and will therefore not be an accurate match of the PMS required.
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